2015年10月26日星期一




UNIVERSITI UTARA MALAYSIA

ACADEMIC YEAR 2015/2016 (A151)
COURSE CODE: SADE1013
COURSE: INTRODUCTION TO ENTERPRENEURSHIP
GROUP: S
GROUP ASSIGNMENT:
Entrepreneurial Traits By Entrepreneurs

GROUP MEMBERS
NO
NAME
MATRIC NO
1.
CHEW JIN WEN
240259
2.
SANDRA TEO CHEW TI
239810
3.
TEOH HUI YING
238543
4.
AHMAD MUIZZUDIN BIN AHMAD SHUHAIMEE
239840
5.
BALQIS BINTI ABD BASIR
239875
6.
NOR ASHIKIN BINTI ABD RAHMAN
240306
7.
UMAWATHI A/P KISNAN
239790

COURSE INSTRUCTOR: DR. DONNY ABDUL LATIEF POESPOWIDJOJO

 Assignment 1

Introduction
     Entrepreneur and entrepreneurship are the words that used widely in economic literature since Richard Cantillon in his book written in 1755.  Entrepreneurship is an important engine of growth in the economy. An entrepreneur is a person who organizes, manages well, and assumes the risks of starting as well as operating an enterprise. Entrepreneurs must be willing to put in long hours and hard work. Proactive, networked, open risk taker, observant, visionary, failure is an option, open culture, outcome oriented and team oriented should also be an important part of one’s entrepreneurial traits. All the entrepreneurial skills will helped an entrepreneur successful in their future.
           Entrepreneurial activity is imperative for firm survival. In an organization or firm high outcome oriented, the acceptance of risk and high proactive spirit are the best configuration to attain results from entrepreneurial efforts. Instead, the key qualities traits such as team oriented, the ability to keep going to face of hardship, and the social skills needed to build great teams. Successful entrepreneur have many traits in common with one another.  Here are five traits of the successful entrepreneur which we choose from Tan Sri Syed Mokhtar Al-Bukhary. The main entrepreneurial traits in Tan Sri Syed Mokhtar Al-Bukhary are proactive, visionary, open risk taker, failure is an option and networked. Although there are many entrepreneurial skills that a successful entrepreneur will have, but the following five traits are the ones that you absolutely need to make a successful high-growth business venture. From this we can see there is a clear positive relationship between entrepreneurial talents and success.

Task A
             Textbooks on entrepreneurship tell us that the word entrepreneur is derived from the French ‘entreprende’ meaning “to undertake’’. The entrepreneur is who undertakes organize, manage and assume the risks of a business. Ronstadt (1984) defines an entrepreneur as a creative innovator who recognizes and use the opportunities well and converts these opportunities into marketable ideas. The 19th Century Industrial Revolution economists such as Adam Smith, David Ricardo and Carl Max identified in economic entrepreneurship can combined with all resources that is land, labor and capital to produce profit instead influence economic growth. So, if the entrepreneur want to achieve their business there have some entrepreneurial skill such as networked, open risk taker, observant, visionary, failure is an option, open culture, outcome oriented, team oriented and proactive are highly needed to operate business.
Networked
             According to Oxford Advanced Learner’s Dictionary, network means a closely connected group of people or companies. Network is important in business as it will build trust and good relationship with customer, partner and stakeholders. Network is also about interaction between entrepreneur with their customer and partner. There are lots of entrepreneur used this traits in their business to become successful. One of them is Larry Ellison. He is the 5th richest man in the world with wealth of $48 billion.
             Larry Ellison was known as an American Businessman. He was born in Bronx, New York on 17 August 1944 while his mother, Florence Spellman was 19 years old which are unmarried. He suffered from pneumonia when he was nine months old. Because of this disease, his mother sent him to Chicago to be taken care by his aunt Lilian Ellison and his uncle Louis Ellison. During his secondary school life, he studied in South Shore High School, Chicago III. After that, he continued his studies in University of Illinois, Campaign in 1962. But he only managed to study for two years and he dropped out because his adopted mother which is his aunt passed away. He entered the University of Chicago after that, but he dropped out after one semester. In 1966, at the age of 22, he moved to Berkeley, California and started to look for a job. He worked as a programmer in Amdahl Corporation and he has learned some basic computer skills. He used those basic computer skills to work on the first IBM Journal of Research and Development. While using the IBM, he discovered Relational Database Management System. Together with his coworkers Bob Miner and Ed Oates at Ampex, they built a database for the CIA, which called ‘Oracle’ in 1977. They developed the database and worked on as the beginning of their association.
             Oracle offers an optimized and fully integrated stack of business hardware and software systems. To create a network between community, partner and customer of Oracle, Oracle had created a group named Oracle Partner Network (OPN) Cloud Connection to engage with Oracle and other partners. This offers allowed people to decide their Cloud Strategy before decide to join OPN and become a profitably partner with Oracle.
             Abu Dhabi Department of Finance (DOF) have worked with Oracle to design and implement an end-to-end security solution for the existing Oracle Database environment to safeguard sensitive information against intrusion, unauthorized activities, leakage and also theft. Dr. Hazem EL Khatib, IT Director of Abu Dhabi Department of Finance said: “Oracle’s strategy of engineering and integrating hardware and software to work best together, as well as the great tools and best practices that the Oracle Advanced Customer Support Services team brings to the table, guarantee that DoF and its constituents benefit from in-depth IT security that covers every layer of our cloud architecture. Following the advice of Abu Dhabi Systems & Information Centre, DOF chose Oracle for most of its infrastructure and applications. Multiple auditors tried to find a weak point in our security but they did not identify anything, so we’re really pleased with the result”.

Open risk taker
             One of the entrepreneurial skill that helped entrepreneur to achieve success is open risk taker. Definition of open risk taker is a person who is willing to accept something even though they know that something bad could happen as a result.(Oxford Advanced Learner’s English-Chinese Dictionary 2004; Sixth Edition by A.S; Wehmeier Hornby, Sally; Ashby, M, page 1503).
             Many entrepreneurs believe that risk is just an “occupational harmfulness” it can be minimized or neglected by a savvy businessman. This way of thinking is briefness and erroneous. Honestly, some risks are superior and should be entertain for growth and a competitive advantage, while others are erroneous so should be completely avoid. In traditional, risk management only focus on bad risks, and maybe involve losses. Anyway if you want growth and persistently your business, you must need to robust the strategic risk, which means deliberately taking a risk to evolve your business or acquire competitive edge. As a matter of fact, all entrepreneur must take the right strategic risk to minimizing other risks.
             In addition, risk takers are love to solve problem. Risk taker always do what they want to do and this can encourage you to spend more time on a challenging problem. This method will afford you to identify other opportunities and you can take this advantage of market gaps in your business. For example, Sandra Peterson the women who are already 56 years old as a New York City native. She have an outstanding resume reveal her extensive experience such as businesses, running product lines and entire divisions from Whirlpool, Nabisco, Merck-Medco and finally Bayer. In several cases she try to take the challenge of business and making it success and profitable. Sandra Peterson says to be a top person in the world that is no shortcut and must always take on risky roles. So, she thinks that all entrepreneur need to take more risks in sequence go straight ahead.
             Ms. Sandra E. Peterson, as known as Sandi, she has worked in six different industries a very different businesses and after that focused on the marketplace and changed to industry dynamics. In the past 20 years, she has accepted every challenges and risks in each of the high profile senior executive jobs. For instance, Peterson worked on innovative product development, brand marketing strategies, and new business and she served as Management Consultant of McKinsey & Company from 1987 to 1993. From 1993 to 1996, she serves as the Chairman of the Board at Wildlife Trust worked on different global executive positions with home appliances manufacturer Whirlpool Corporation. She was take the risk and challenges in outstanding positions at Nabisco and Whirlpool Corporation. After that, she held as Senior Vice President of Marketing at Merck-Medco Managed Care LLC since January 1999 to March 2001. Her scope of worked at Medco included business development, branding, strategy, product development, cooperation management, and marketing. Besides, she served as a Director of Handle Man Co. from 2001 to November 2005. 2003 to February 2004 served as its Group President of Government at Medco Health.
             Moreover, Sandra E. Peterson changed into a new industries and served as the President of Diabetes Care Division at Bayer HealthCare AG since May 2005 as a challenges or risk. From January 2009 to October 2010, she served as the Head of The Medical Care Division at Bayer AG and Bayer Crop Science AG. Likewise, she also served as the President of Diabetes Care Division at Bayer Healthcare LLC and has been as Chairwoman of Management Board and Chief Executive Officer at Bayer Crop Science AG from October 2010 to November 2012. After the variety of leadership roles, lastly she served as Group Worldwide Chairman of Johnson & Johnson since December 2012.

Observant
             The second entrepreneurial traits that must has is observant. Observant can be defined as a good at noticing something that happened around the environment. The successful entrepreneurs usually observing every opportunity that appears in front of them and grab the opportunity and turn to a good business strategies. For example, entrepreneurs see the problem among society as an opportunity to them, so they will find the way to produce some product that will gained many benefit to the society. When their product was accepted by society, the number of production will increase by time to fulfil people needs.
             For this trait, we can choose Tan Sri Shed Mokhtar Al-Bukhary as an example. He was born in Alor Star, Kedah on 1951. His family are from Hadhramaut, Yaman, which his father was a traveler to trade purpose. Before he achieving his success, there is a few challenges that must be face. Tan Sri Shed Mokhtar Al-Bukhary was an observant person because he can see opportunity in front his view. He observe the chances that appears in front him in way achieving the success. For example from supplying rice, he observe the potential of sugar field and try to expanding the other commodity like sugar through Bukhari Sdn. Bhd that still operating until now. After one year, his company started it operation, he build Bukhary (KL) Sdn. Bhd to get a contract to supplying rice, tea, cocoa powder , milk powder and ghee to government. Once he get the supply contract, Tan Sri Mokhtar established Susu Mas Sdn. Bhd in 1979, which is joint ventures with New Zealand Milk Product and then put into the market under Fearnleaf and Anchor brand. Through his observe, he was helped lighten the society burden and spread his business. 

Visionary
             Visionary also is one kind of entrepreneurial trait that must take by entrepreneurs. The meaning of visionary is original and showing the ability to think about or plan the future with great imagination and intelligent. Visionary entrepreneurs is the one who have their own great plans for their company’s future. They will make a good and brilliant strategies for their company to advance their company, so it will leaded the company that have high reputation rather than others and become a well-known company. A successful entrepreneurs who have visionary trait will showed they have their own great dreams in the future. In fixed their vision, they must do some research and intensive studies, so they can get a good result when he leads the company. As a smart entrepreneurs will made a good and the accurate decision in their company’s goals and consider the any challenges, threats and sometimes opportunity that they will face when they lead the company.
             One of the entrepreneur who have this visionary trait is Lee Byung Chul, a person who founded Samsung Group. As we know, Samsung was the largest OEM provider in the technology world. This technology spread over the world. Byung Chul was planned and think about the future such as compete his brand with another electronic company for example Nokia, Motorola, Sony and the other brand. With thinking a little bit far than others, he also set up a vision which is manage to produce memory chip and make the Samsung become the biggest producer of memory chip after Intel. Because of his persistence, his company have produce various mobile phone that have various shape and color the most important is have different function for each model phone from time to time. This trait helped Byung Chul to achieve what he want and bring the name of Samsung to the high level compare with other electronic company like Apple (Steve Job). Through his vision, people all over the world are used his brand (Samsung). These trait was helped entrepreneur success achievement and economic growth. For those entrepreneur who want success their business must have their own visionary.

Failure is an option
             Failure means that the performance of something do not achieve the expected results. Failure is a word which carries a negative connotation. Nobody wants to defeat but it is impossible to live without failing at something. It is difficult to admit failure, but you need to admit it before failure admits you. Winston Churchill, who once said: "Success is the ability to go from a failure to another with no loss of enthusiasm". As an entrepreneur, failure is inevitable on the path to success. Entrepreneurs need to make mistakes, learn from their blunders and try to overcome them in their next attempt. These will become well-trained and posing a better future for themselves. Failures will give a better point of view to us, through which we can march our way onto success. So we should always regard failure as the first step to success.
             One great example is how the famous inventor, Thomas Alva Edison (in USA), who had invented a commercially practical incandescent light bulb. Thomas Edison began his incandescent light bulb research in 1878 as he hoped could compete with the gas and oil lighting. Edison realized that the lamp that he had to produce would have high resistance and low voltage. With unflagging determination, he and his team had tried out thousands of different kinds of filaments (first with carbon filament then platinum and other metals and in the end returned to carbon filament) to find just the right materials to glow well and be long-lasting. On 22 October 1879, Edison successfully tested a filament that burned lasted 13.5 hours. After continuing to improve his design, he filed for a U.S. patent (granted on 27 January 1880) for an electric lamp using “a strip coiled or carbon filament and connected to platina contact wires” by 4th November 1879. The filament was made from a piece of carbonized thread. Edison and his team observed that a carbonized bamboo filament could last over 1200 hours after the patent was granted for several month. Through his career, the invention of a commercially practical incandescent light bulb had covered the way for the general domestic use of electric light.
From Thomas Edison in invention a commercially practical incandescent light bulb, we can learn that we should not easily to give up when we are facing with failures because failures is the stepping stone to success. Before becoming successful, Thomas Edison had tried more than 10,000 times to create the light bulb.   When asked about his failures, Edison stated that, “I have not failed. I’ve just found 10000 ways that won’t work”.

Open culture
             Successful entrepreneurship has been categorized by their ability to accept open constructive critique use of feedback, decision making, human relations and independence. The inter-relationship of the individual and the organization is very important. For instance “supportive” type manager, which encourages subordinates to provide feedback and to have a say in decision making processes, will foster the relationship between manager and the employees. Managers that pose open questions and open to honest responses of employees, shows that the entrepreneur have the entrepreneurial trait which is open culture.
             Open cultures have managers and leaders who are easy to approach as well as thus tend to see higher employee satisfaction. For example, Tony Hsieh CEO of Zappos is concerned and give importance with delivering an unmatched customer experience through an engaged and by their positive company open culture. He’s so committed in his work that he compensates employees who decide and feel that they aren’t satisfied in their roles. Therefore, a good management of human relations within the firm allow the firm to grow and thrive.
             Another example of entrepreneur that have open culture trait is Tory Burch, Chairman, CEO, and Designer of Tory Burch LLC. She has created a multi-billion dollar fashion conglomerate. Her secret is that she always encourages her employees to work smarter, not in a long hour. She argues that it’s not about the quantity of work instead it’s about the quality. By focusing on the results that matter rather than how much time that they should put in, she has created a successful and supportive work culture. It is important for culture needs to focus on results, focus on employees, be professional and have an open system. Good leaders always encourage culture where every team member’s ideas are heard and appreciated. She always accepted ideas from all sources and imaginative as well as they encourage. This trait develop the culture in which entrepreneurship is fostered and thus maximal results from entrepreneurial efforts in a company can be achieved.

Outcome oriented
             According to Cambridge Dictionary Online, outcome in business means the result or effect of an action or situation while oriented means showing the particular direction in which something is aimed. Outcome oriented is foremost in business in order to success or to reach a target in one’s business. Walt Disney is one of the successful entrepreneur that having this traits. He aimed for a clean and well organized theme park, motel-hotel resort vacation center, and his Experimental Prototype Community of Tomorrow where the entire family could have fun together. Finally, he managed to create an amusement park named ‘Disneyland’ on July 18, 1957 in Anaheim, California that is very famous all over the world till now. A word from Walt Disney "If you can dream it, you can do it."
             Walter Elias Disney (Walt Disney) was born in December 5, 1901 in Chicago Illinois. He is an American animator, filmmaker and also a businessman. Walter is the fourth child among five of his sibling. Walt Disney has interest in drawing and arts since his early life. He attended McKinley High School in Chicago but after that he dropped off and served for World War I as an ambulance driver. By 1922, he built up a small company named ‘Laugh-O-Grams’ together with his partner Ub Iwerks. However, this company soon went bankrupt.
             After this failure, he goes to Hollywood, California with his brother Roy Disney. He establishes the Disney Brothers Studio when he had a contract for the “Alice Comedies”, which is a series about a young girl filmed in live action that interacts with animated characters. In 13 July 1925, Walter married Lillian Bounds, one of his employees. Walter and his brother Roy rename the studio to ‘Walt Disney Studios’ and move it to a new building on Hyperion Avenue. A film distributor ‘Charles Mintz’ signed a contract with Walt Disney Studios to create new series of animation films. Walter then started to work on a new animated character called ‘Oswald the Lucky Rabbit’. This series was end up successfully, but in 1928, Walter discovered that M.J. Winkler and her husband, Charles Mintz, had stolen the rights of it. Walter the n begin with a new animation which is Mickey Mouse. Walter had released two Mickey Mouse cartoons, which are moderate success. He joins the advanced guard of the talking picture revolution when he produces Steamboat Willie, an innovative cartoon with combination of sound and animation.
             Walter created the 'Silly Symphonies', a series of cartoon that did not have a continuous character in 1929. Walter released ‘Three Little Pigs’ with the original song, “Who's Afraid of the Big Bad Wolf?” .The song becomes very famous and as a national hit and an anthem for the Great Depression. In 1937, Walter released the first full-length animated musical feature ‘Snow White and the Seven Dwarfs,’ premiered at the Cathay Theater in Los Angeles. He continue to produce more of the animated features which are Pinocchio in 1940, Fantasia in 1940, Dumbo in 1941, Bambi in 1942, Cinderella in 1950, Alice in Wonderland in 1951, and Peter Pan in 1953, Lady and the Tramp in 1955, Sleeping Beauty in 1959, and 101 Dalmatians in 1961. All of this animation were all successful. He also produced The Mickey Mouse Club in 1955, Zorro in 1957 and Mary Poppins in 1964, the lavish musical fantasy.
             Nevertheless, he did not finish those plans. In 1966, he died in the hospital on December 15, 1966 at the age of 65 because of lifelong smoking. However his death don’t seemed to stop him. His brother Roy carried on his plans to build the Florida theme park, and it opened in 1971 under the name ‘Walt Disney World’. His company continues to flourish, continue producing animated and live-action films that started by one man ‘Walt Disney’, who will never be forgotten. Last words from Walt Disney before his death ‘I hate to see downbeat pictures. I know life isn't that way, and I don't want anyone telling me it is’.

Team oriented
             Team oriented in business means a person that stress a spirit of teamwork. With this situation, they can do their works effectively with others. For example, there have some project to do in company, so as a team oriented one person can be choose as a leader to conduct the project. Then, as a leader he or she must build a group members to finish up the projects. Furthermore, as a team oriented, all members must responsible and alert for their own jobs or activities. They must always do a discussion to settle up the work. Then, as we know, all members must responsible to come for the discussion on time. They must show a good discipline attitude. So, if all members can give a good responsibility the teamwork can be handle as well.
             Moreover, there may have some misunderstanding among group members especially when there have some problems in the projects therefore all members should not give a negative opinion and angry to each other instead they must give a good suggestion to solve it. In this case, all members must think positive and accepts the best idea to solve the problem. Not only that, all members should maintain open communication among them especially with their leader. With this hard situation, all members should be humble and control their emotion well.
             Based on the explanation above, there have one example of entrepreneur that have the characteristic of team oriented. He is Sam Walton, an American businessman for founding retail chain Wal–Mart. He was born on 29 March 1918 in Oklahoma. In 1962, he opened the first Wal-Mart. At age of 70, Walton become CEO of his company and still work hard in this field until his death in 1992. When Sam Walton open the Wal-Mart of course he need members to help him in his company. As a leader, he can manage his members well during the work. As a team work, they always give a good promotion and treat the consumer well. So, it is not surprising when Wal-Mart’s stock had jumped to $45 billion. In addition, Sam Wilton actually is a strict leader but at the same time he can give a good cooperation with his team work. This can be seen throw his quotes “We all working together, that’s the secret”. Then, as a leader he didn’t afraid to change any group members in his company if there have some problems. He will change the members based on their ability to do their work. This shows that he can be a tolerated leader.

Proactive
             Proactive is one of the most important entrepreneurial traits that is highly needed and applied to operate the business by the entrepreneurs. Proactivity is the ability to spot opportunities. Proactive can be define as creating or controlling a situation by causing something to happen rather than responding to it after it has happened.
             Proactivity commitment and determination represent an entrepreneur personality that is very crucial in development and glory of an entrepreneur. In every stage of business, an entrepreneur needs those features. For every beginning of a business, an entrepreneur needs to be hardworking, committed, determination and toughness to face all the obstacles, resistance, problems and failure in enlarging the business. In the stage of survival, an entrepreneur needs these features to face every difficulty and to gain advantages of competition between other competitors. In the stage of growth, entrepreneurs needs these features to keep enlarging their business to international level and gained profit. Through this entrepreneurial trait, entrepreneur will achieved more competition and to obtain longer products’ life in the market.
             This proactive feature can be seen at Tan Sri Loh Boon Siew, an entrepreneur who does built a motorcycle factory in Penang. As a successful entrepreneur, Tan Sri can be seen as a high proactive entrepreneur for the company he had been founded which was importing Honda motorcycle from Japan to Malaysia. This can be seen as he built the first motorcycle factory in Malaysia, Boon Siew Assembly Plant belongs to Boon Siew Sdn Bhd at Mak Mandin Industrial Zone in Penang. With the foundation of this factory in 1969, Honda motorcycle was not assembled in Japan but it started assembled in Malaysia and can save the cost of assembling and sales. After this factory was built, Boon Siew Sdn Bhd also introduced several new models starting 1971 that is Honda S90Z this can been shown Tan Sri Loh Boon Siew is a proactive person. Nowadays, there are so much Honda models in market. By this proactive features, Tan Sri Loh Boon Siew has been one of the most successful entrepreneur in motorcycle area. There are certain entrepreneur who does have the ability to look straight just like Tan Sri.

TASK B
             One of the successful entrepreneur that we choose in this task is Tan Sri Syed Mokhtar Albukhary. Tan Sri Syed Mokhtar Albukhary as known as a successful entrepreneurs in Malaysia. He was born on 1951 in Alor Setar, Kedah, from a family of Hadhramaut, Yemen origin. Tan Sri Syed Mokhtar has seven siblings and he was the third child of seven siblings. He went to Johor Bahru and live with his uncle Syed Omar, when he was nine years old and continued his studied until Form 2. Due to the privation in life, he returned to Kedah again to continue his studies until Form 5 at Saint Micheal’s School. Tan Sri Syed Mokhtar Albukhary was gained a lot experience and knowledge pass through his own entrepreneurship experience during his life. All this experience and knowledge made him successful in few business areas which include construction, property development, power generation, plantation, engineering, transportation and logistics. The five characteristics that brings Tan Sri Syed Mokhtar Albukhary successful in his own business areas is proactive, open risk taker, visionary, failure is an option and networked.
Proactive
             One of the characteristics that brings Tan Sri Syed Mokhtar Albukhary successful in his own business areas is spirit of proactive. The meaning of proactive is controlling a situation by making things happen rather than waiting for things to happen and then reacting to them. For example, when Tan Sri Syed Mokhtar Albukhary was young, he began helped his father in cattle business but in 1970 his father's livestock business decline due to the outbreak of disease. After that, he replaced career path from the business of selling meat to business of transportation for example, he took initiative by applying for MARA’s supporting for started the lorry business. In addition, he success to get a permit for four trucks which is known as Sentosa Vehicle Company in 1972. As a proactive man he never stop at that point, he straight away bought his first house under the agreement with UDA. He established the Company Shah and apply for a license to obtain the rice trade from BERNAS in 1975. Besides, Tan Sri Syed Mokhtar also active tried to look from other point of view and get the good idea in his primary businesses as known as MMC Corporation Berhad which is the largest shareholder of Gas Malaysia Berhad, within three sub-divisions such as engineering and construction, energy and utilities, infrastructure and airports. Moreover, he also active in manages the operations of Port of Tanjung Pelepas. Because of his proactive to popularize the port so he get the confidence from two shipping companies which is Maersk Sealand, Denmark and Evergreen Marine, Taiwan.

Open risk taker
             Besides, Tan Sri Syed Mokhtar Al-Bukhary is also an open risk taker. Open risk taker means an individual or corporate that tends to act in a manner that can potentially cause financial loss or physical harm, but might also present an opportunity for a rewarding profit. In today's hyper changing global environment, risks play an important role in the development of self- entrepreneurs. In theory, the higher the risks take by an entrepreneur, the higher the returns will be given to the entrepreneur. For example, Tan Sri Syed Mokhtar Al-Bukhary was willing to take risks to get involved in the field of transportation which is a new field for him. In 1972, he managed to get a permit for four trucks of Class A and he received a loan of  RM110,000 from MARA to buy two lorries of Mercedes 911LS. In fact, there was a Chinese businessman offered a sum of money to him for the remaining two non-use permit but Tan Sri Syed Mokhtar Al-Bukhary refused and returned it back to MARA. After buying two trucks, Tan Sri Syed Mokhtar Al-Bukhary established a transport company named as Sentosa Transport Company and he then started his rice business by using these trucks. Sentosa Transport Company still existing until today and has more than 40 trucks. Moreover, Tan Sri Syed Mokhtar Al-Bukhary had ventured into shipping business. He established Bukhari Shipping and registered with Treasury. Bukhari Shipping acted as broker vessel under CABOTAGE policy. Tan Sri Syed Mokhtar Al-Bukhary bought a German-made ship which was 28 years old at a price of USD1 million through Bukhari Shipping. This ship named as Angsa Mas was used to transport rice from Thailand to Sabah and Sarawak. However, he had sold Angsa Mas at a price of USD600, 000 due to the loss in his shipping business. Furthermore, Tan Sri Syed Mokhtar Al-Bukhary was venturing into Islamic banking by taking over a series of Bank Muamalat Malaysia Berhad and the risks that will be faced by him had been counted.  Financial and banking is a very risky sector. It requires entrepreneurs who can address these risks to avoid losses in the transactions of banking and financial Islam. All of these statements has shown that Tan Sri Syed Mokhtar Al-Bukhary is an open risk taker.

Visionary
            Tan Sri Syed Mokhtar Al-Bukhary is also a visionary person. Visionary can be determined as having or planning ideas about what should be done for the future. Tan Sri Syed Mokhtar Al-Bukhary have his own visionary in his business. So, he first vision was build up a vision such as started to diversify his business empire. For example, he also have another vision in his business such as in the field of sales the sugar have a certain status. He continue doing a new business to get more income and profit. He expanded his business with opening a new company which is call Bukhary Sdn Bhd. This company runs the business of sugar that still have operating until now. This company have an annual turnover about RM 250 million. Based on the profit that the company get, he build Bukhary (KL) Sdn Bhd to get a contract for supplying rice and sugar to the government. As a visionary person, we need to plan well our strategies for our future. This is same like what had Tan Sri Shed Mokhtar do in his career. He not only focus his business based on food and transportation, but also in shipping. He has built Bukhary Shipping’s company. This company acting as a broker in CABOTAGE policy. From this company, he buy one ship from German with the price of US1 millions of dollar. This ship was used to carry away the rice from Thailand to Sabah and Sarawak.
             As we know, Tan Sri Shed Mokhtar have a lots of business. As a visionary businessman he manage his income well not only to support his family, but also to the society. He has built Yayasan Al-Bukhary as a charities to help poor people, support the development of art and culture of Islam. This shows that he wants to help the society well especially the poor people maybe because he also come from the poor family before this. With this charities, he can built a good relationship among the society. So, we can conclude that he not only have wealth money, but he also is a businessman that love kindness and vision to the society as well.  

Failure is an option
             One of entrepreneurial traits in Tan Sri Syed Mokhtar Al-Bukhary is failure is an option. Tan Sri Syed Mokhtar Shah bin Syed Nor Al-Bukhary started doing business by helping his father in breeding cow. Although, his cow died cause by disease but he never give up instead he took over the business again and start over by selling meats. He never give up and wake up from mistakes. He is a man who never knew the meaning of failure and he always willing to learn from any mistakes. He continue strive to solve every problem that occur as soon as possible. When he has a problem, he will solve the problem with wise and calm.  He did not give up under any circumstances. In an interview he said, to develop a strong business need to be patient and have high perseverance when face the obstacles as well as have to always be brave to face it.
             He also advise young entrepreneurs do not just think and want to succeed quickly. Every effort is very necessary through a phase of obstacles, adversity and so on. He took off his own example that starts from the bottom with the help of his father to sell the cattle and buffalo in the village before reaching to this stage. This shows the entrepreneur moves on to developing an established state of business, he encounters a succession of challenges. Even if the business continues to succeed its growth invariably results in a series of additional challenges or crisis. This gave him the confidence to reinvest and further expanded and were rewarded with considerable amounts of profit. He also has a burning desire to excel and uses failure as a tool for learning. Failure does not spell the end of his attempt but is a lesson for the next attempt. From his life story we can see, learn and find out that how much he need to struggle to become successful entrepreneur. He try become independent person by trying to stand on his feet and face all the problem by himself. The success enjoyed by Tan Sri Syed Mokhtar Shah today was not gained through an easy way. He learns from the past mistakes and move a new step forward to achieve the success. Therefore, this is a reason how he can be one of the billionaires in our country and be a successful entrepreneur. We should follow the steps that Tan Sri Syed Mokhtar Al-Bukhary.

Networked
             One of that five entrepreneurial traits that I selected is networked. Instead of those business that he had took part of, he also established a joint ventures company with two Chinese man, Ng Ghiak Gee and Chua Chong Tan. Ghiak Gee is a rice trader while Chong Tan is a rice manufacturer. Syed Mokhtar hold 52% share while Ghiak Tee and Chong Tan respectively 32% and 16%. This joint ventures company named as Bukhary Sdn Bhd and operated on 15th July 1976 in his office at Jalan Telok Wan Jah. In 1977, he established Bukhary (KL) Sdn Bhd and operated shop house at Jalan Pahang that had be bought by an agreement hire purchase with UDA. This company had been given a contract to supply rice, tea, chocolate powder, milk powder and ghee to government. The lower level of his office had been renovated to become packing center.
             In 1979, Syed Mokhtar established a joint ventures company, Susu Mas Sdn. Bhd. (51%) with New Zealand Milk Products (49%). There are several of Fernleaf and Anchor products had been distributed. In 1985, Syed Mokhtar sold his share in Susu Mas Sdn Bhd due to economy downfall. In 1978, he joined commercial delegation to Canton Commercial Expo, China. He successfully adapted barter system, exchanging cocoa from Malaysia to tea from China. His company got a contract to supply 120,000 of shoes and 330,000 of military uniform. He bought them directly from the supplier.
            He established Amtek Holdings factory to produce shoes and Oriental Garments Uniform Division factory to produce clothes. Oriental Garments Uniform Division is a joint ventures company with Oriental Garments located at Seberang Perai. Amtek Holdings listed as Second Board of Bursa Saham Kuala Lumpur in 1998, he used exchange listing received by him to buy Spark Man shop and the rights to release Crocodile brands clothing. Now, the subsidiary of Amtek Holdings released military footwear (Amtek Shoes) and clothes brands of Lee Coopers and Lois (Amtek Garments Sdn Bhd) for export market. From all these, can be said that Tan Sri Mokhtar Al-Bukhary has the networking entrepreneurial traits of networked.

Conclusion
             In this assignment, enables us to identify and analyzed embodied entrepreneurial skill by entrepreneur. As a conclusion, we know that all entrepreneur have their own characteristics to success in their business such as networked, open risk taker, observant, visionary, failure is an option, open culture, outcome oriented, team oriented and proactive to operate business. Entrepreneur who used the characteristics in the right way so they can solve the problem easily. So, if we want to become like them as well, we must have some of the traits that have been discuss in this assignment.
             For example, being enterprising involves taking responsibility for making decision and learn to set up vision before we start to do something. Besides, become an entrepreneur must try to take risk in business and fearless of failure and learn from the mistake instead getting the successful in their business. Actually, entrepreneur not only depend on their natural gift to build their business but they always have the spirit of proactive to do something new thus improve their business. For example, they always alert on how to take the opportunities in their business as much as they can. When their business are in a good condition, so it can give a good affects for economic and social development in this country. All the trait that entrepreneur have can lead the young generation set a good example. 




UNIVERSITI UTARA MALAYSIA

ACADEMIC YEAR 2015/2016 (A151)
COURSE CODE: SADE1013
COURSE: INTRODUCTION TO ENTERPRENEURSHIP
GROUP: S
GROUP ASSIGNMENT:
Analisis Video Kejayaan Pocari Sweat

GROUP MEMBERS
NO
NAME
MATRIC NO
1.
CHEW JIN WEN
240259
2.
SANDRA TEO CHEW TI
239810
3.
TEOH HUI YING
238543
4.
AHMAD MUIZZUDIN BIN AHMAD SHUHAIMEE
239840
5.
BALQIS BINTI ABD BASIR
239875
6.
NOR ASHIKIN BINTI ABD RAHMAN
240306
7.
UMAWATHI A/P KISNAN
239790

COURSE INSTRUCTOR: DR. DONNY ABDUL LATIEF POESPOWIDJOJO



Group Assignment 2

Analisis Video Kejayaan Pocari Sweat.
Ciri-ciri Pengarah Otsuka Pharmaceutical serta anak buahnya yang membawa kepada kegemilangan Pocari Sweat.
Pocari Sweat merupakan sejenis minuman kesihatan yang dihasilkan oleh Syarikat Otsuka Pharmaceutical kepada penduduk Jepun.Berikut merupakan ciri-ciri pengarah serta anak buahnya dalam mengendalikan syarikat ini:
 1.    Kreatif dan Inovatif.
-         Kemampuan menghasilkan idea dan konsep baru serta dapat diterjemahkan kepada        produk yang boleh dikormersialkan. Mereka yang mempunyai ciri ini sememangnya  mempunyai banyak idea, unik dan dapat menghasilkan produk baru. Agihiko (38 Tahun),  Pengarah Otsuka Pharmaceutical mempunyai idea untuk menghasilkan produk baru dalam  bidang perubatan setelah memandangkan kejayaan ayahnya. Beliau mempunyai idea  untuk menciptakan minuman kesihatan khususnya untuk mereka yang aktif bersukan dan  aktif membuat kerja berat. Hal ini demikian kerana apabila kita berpeluh, diri kita perlu  minuman yang dapat menghilangkan dahaga selain menggantikan cairan tubuh yang  hilang.

 2.    Mengambil inisiatif dan tanggungjawab diri.
-             Merujuk kepada tabiat pekerja untuk melaksanakan tanggungjawab tanpa dipaksa. Mereka  akan bertanggungjawab terhadap sikap, tingkahlaku dan perbuatan masing-masing.  Contohnya, staf Otsuka Pharmaceutical bertanggungjawab untuk melaksanakan tugas    yang diamanahkan oleh pengarahnya. Takaichi, seorang peneliti muda mempunyai inisiatif  untuk menciptakan air minuman kesihatan yang diinginkan oleh Agihiko.Takaichi tekun  membuat ujikaji sauna bagi mendapatkan sample peluh dan sample itu pula dibawa ke  makmal untuk dianalisis bagi menghasilkan kadar gula dalam minuman berada di bawah    paras 10%.

  3. Berani mengambil risiko
-    Bersedia untuk menghadapi sebarang kerugian dalam sesuatu perniagaan. Secara teori, semakin tinggi sesuatu risiko, semakin besar pulangannya. Agihiko, Pengarah Otsuka Pharmaceutical berani mengambil risiko untuk menjual Pocari Sweat kepada orang ramai walaupun mendapat banyak tanggapan negatif terhadap produk ini daripada pelanggan. Beliau telah mengalami kerugian yang besar pada awal pengenalan produk pocari sweat tetapi beliau sanggup mengambil risiko lagi dengan mengedarkan produk pocari sweat secara percuma dan dalam jumlah tidak terbatas agar dapat diminum oleh setiap orang dan di setiap tempat.

  4.  Dapat melihat dan merebut peluang.
-      Sesebuah syarikat perlu bijak dalam mencari dan merebut peluang dalam penghasilan dan  pemasaran produk syarikatnya. Walaupun Encik Harima mencadangkan penghasilan  minuman kesihatan pada masa yang agak awal, namun Agihiko, Pengarah Otsuka  Pharmaceutical menolaknya kerana beliau menganggap pada masa itu bukanlah masa  yang sesuai untuk penghasilan produk tersebut. Setelah 3 tahun, Agihiko memanggil  semula Encik Harima dan anak buahnya untuk menyatakan hasratnya yang serius  memandangkan sukan jogging sudah mulai popular pada saat itu. Hal ini menunjukkan  bahawa Agihiko sangat pandai melihat dan merebut peluang yang terdapat di sekeliling  persekitaran perniagaan.

   5.   Kerajinan, komitmen, keazaman dan ketabahan
-        Ciri-ciri ini merupakan personality usahawanan yang amat penting dalam pembangunan dan kejayaan seseorang usahawan. Takaichi, seorang peneliti muda di Otsuka Pharmaceutical telah menunjukkan ciri-ciri di atas. Beliau tidak mengenal erti berputus asa malah terus cuba mencari solusi untuk menghilangkan rasa pahit minuman yang beliau ciptakan. Walaupun hampir 3 tahun kajian yang dijalankan dan telah menghasilkan hampir 1000 jenis minuman, namun beliau masih tidak berputus asa dan terus menerus mencuba. Beliau mencampurkan beberapa jenis limau untuk mengurangkan rasa pahit dalam minuman yang telah beliau hasilkan sebelum ini dan akhirnya beliau dapat menghasilkan dua jenis minuman dengan kadar gula yang di bawah 10% iaitu 6.2% dan 7.0% untuk uji cuba pada tahap akhir.

Rujukan

·         Rosli Mahmood, Azrain Nasyrah Mustapa, Rosli Mohd Saad, Mohamad Yusop Mohd Jani, Norria Zakaria, Syahrina Abdullah, Ahmad Khairi Yahya, Hoe Chee Hee, Shamsul Huda Abd. Rani, Muhammad Shukri Bakar, Shiza Sa’atar, Lily Julienti Abu Bakar & Habshah Bakar (2010). Prinsip-prinsip Keusahaan (2nd ed.).